About Us

At Cross Gear, we’re passionate about all things America. From the grit and ingenuity behind American builds, big and small, to the craft of local brews, the beauty of our vast landscapes, and most of all, the people who make this country truly exceptional.

We’re a small, family-run business proudly rooted in a small town in Idaho—a place where freedom isn’t just a value, it’s a way of life. Living here reminds us daily why we do what we do: to build gear that celebrates the American spirit of hard work, self-reliance and resilience.

We believe deeply in the American dream—in the power of small businesses and the dedication it takes to thrive. We’ve built Cross Gear from the ground up, fueled by long days, late nights, and a shared commitment to doing things right. That tradition of hustle, integrity and independence runs through everything we make.

Every product we create is built with purpose—designed to perform, last, and look damn good doing it. Whether we’re crafting the perfect piece of apparel or elevating everyday essentials, we do it with passion, precision and zero compromise on quality. This is gear made for real life—whether you're clocking in, winding down, chasing dreams or chasing toddlers (we get it—we’re right there with you).

We are Cross. Built to create. Built to last. Built for you.

So if you love America like we do—and you believe in faith, family, freedom and a good cold one—welcome to the family.
And in the words of the great Dwayne “The Rock” Johnson (aka Maui)... You’re welcome.